Back to top

Analyst Blog

Zacks Equity Research

NYT to Launch a Brazilian Site

NYT GCI

 ZacksTrade Now

This page is temporarily not available.  Please check later as it should be available shortly. If you have any questions, please email customer support at support@zacks.com or call 800-767-3771 ext.  9339.

Leading diversified media company, The New York Times Company (NYT - Analyst Report) is on a global online expansion spree. The company recently expressed its willingness to further explore the Brazilian market by launching a new Brazilian site in order to serve the knowledgeable people of the region. The site is supposed to come into effect in 2013.

The Portuguese site will feature about 30-40 articles a day on national, foreign and arts topics, along with the few stories that interest the local readers. The site will have around one-third of the total contents specifically designed for Brazilian readers written by Brazilian editors and locally hired journalists.

The online site will provide various facilities to its Brazilian readers like translation of The Times famous journals from English to Portuguese along with articles written by local writers hired by the company. However, the graphics and photographs will be introduced later on the site.

Management believes that Brazil is one of the ideal places to expand its online reach. It also believes that with this expansion, the company is in sync with its plans of expanding digitally worldwide.

Previously in this year, The Times has launched a Chinese site cn.nytimes.com to attract readers from the country’s growing middle-class. Moreover, the company’s News Services Division offers articles, graphics and photographs to over 1,400 newspapers, magazines and Websites in about 100 countries.

The New York Times Company has been adding diverse revenue streams, which include a circulation pricing model and a pay-and-read model for NYTimes.com, the International Herald Tribune and BostonGlobe.com, to make it less susceptible to the economic conditions.

The company is also adapting to the changing face of the multiplatform media universe, which currently includes mobile, social media networks and reader application products in its portfolio.

The New York Times, which competes with Gannett Company Inc. (GCI - Analyst Report), currently maintains a Zacks #3 Rank, which translates into a short-term Hold rating. Our long-term recommendation on the stock remains ‘Neutral’.

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

Learn more

Start for as little as $4.50 per trade.

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
GENERAL FINA GFN 8.20 +5.67%
QIHOO 360 TE QIHU 91.57 +4.38%
VIPSHOP HOLD VIPS 140.01 +3.49%
INVEST TECH- ITG 19.16 +3.34%
VERTEX ENERG VTNR 7.38 +3.07%