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Atmel Corporation (ATML - Analyst Report) recently launched new automotive-qualified maXTouch controllers, which can be used in car control systems. 

These controllers offer smartphone experience to contemporary cars, even for drivers wearing gloves.
These new controllers are designed for small automotive touchscreens and touchpads up to 7 inches in diameter such as center stack displays, navigation systems, radio human-machine interfaces (HMIs) and rear-seat entertainment systems.
These controllers not only expand Atmel’s portfolio of maXTouch automotive-qualified devices, but also complement Atmel’s ever expanding suite of automotive-qualified touchscreen controllers that support screens/pads from 2 to 12 inches in diameter. 
With the acquisition of Quantum in 2008, the company developed numerous new products for the fast-growing capacitive touch sensing market. Touch-sensing technology is the fastest growing area in Atmel's microcontroller business and is expected to be a major growth driver in the coming quarters.
These new automotive-qualified maXTouch devices further strengthen Atmel’s position as the leading touch innovator and supplier. 
Earlier, Atmel introduced its latest SAM4L family of devices. Atmel’s newly-introduced product will be engaged in optimizing the efficacy of its ARM Cortex-M4 processor-based microcontrollers (MCUs) through minimizing the overall power consumption process.
The company’s newest SAM4L family is claimed to be the first MCUs in the industry to offer the lowest power consumption facility along with maximum application performance. The latest MCUs are embedded with picoPower technology and provide various types of services such as SleepWalking, Peripheral Event System, unmatched wake-up times and intelligent peripherals.
Microcontrollers are poised to grow significantly due to their versatile application in various end markets, such as communications, industrial, automotive, computer and consumer. Atmel is in the process of transforming itself into a purely microcontroller-based company, which it believes will improve its cost structure and unlock value. 
We continue to maintain a Neutral recommendation on Atmel Corporation. Our recommendation is supported by a Zacks #3 Rank, which translates into a short-term rating of Hold.

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