Back to top

Analyst Blog

Zacks Equity Research

STZ and NFL to Woo Football Fans


 ZacksTrade Now

This page is temporarily not available.  Please check later as it should be available shortly. If you have any questions, please email customer support at or call 800-767-3771 ext.  9339.

Leading wine and spirits distributor, Constellation Brands Inc. (STZ - Analyst Report), has entered into a pact with a popular franchise in the National Football League, Buffalo Bills, to provide a wide range of wines and spirits to football fans in the executive suites and premium club area at Ralph Wilson Stadium in Orchard Park, New York.

Under the deal, Constellation will offer more than 15 wine and spirits varieties to fans from its product assortments for a period of three years. Renowned wine varieties chosen to be offered comprise Woodbridge by Robert Mondavi, Franciscan Estate, Ruffino, along with new brands including Primal Roots and Simply Naked. The fans will also have access to spirits including Svedka vodka and Black Velvet Canadian whisky.

With this contract, the company looks to boost the popularity of its wine and spirits brands among football fans. Additionally, the contract should help pull up the company’s top line. For Buffalo Bills, this deal happens to be an effort to gratify its fans by making available high quality wines.

Constellation Brands is the largest wine company in the world with a strong portfolio of premium wine brands complemented by spirits, imported beer and other select beverage alcohol products. The company is also a leading producer of wines in Canada and New Zealand. This provides a competitive edge to the company and bolsters its well-established position in the market.

Constellation Brands competes with Beam Inc. (BEAM - Snapshot Report) and privately held E. & J. Gallo Winery and Jackson Family Wines. Constellation Brands also encounters competition from local and regional players in the respective countries.

We currently have a Zacks #2 Rank implying a short-term Buy rating. However, our long-term recommendation on the stock remains ‘Neutral’.

Please login to or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research


Are you a new Zacks Member or a visitor to

Top Zacks Features

Learn more

Start for as little as $4.50 per trade.

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
E*TRADE FINA ETFC 22.55 +4.88%
QUESTCOR PHA QCOR 83.22 +3.93%
BNC BANCORP BNCN 17.81 +2.77%
LAKE SHORE G LSG 0.79 +2.46%