New Spicer Rui Ma from Dana

Dana Holding Corporation (DAN - Snapshot Report) recently announced the launch of the new Spicer Rui Ma branded axles and transmissions and also displayed a wide range of Spicer mining axles and TZL series powershift transmissions. The new Spicer Rui Ma, manufactured in Wuxi, Jiangsu Provence, China, provides technological and qualitative advancement for the company’s Spicer brand.

The Spicer Rui Ma branded products provides better performance and reliability at affordable costs for the construction and off-highway industries in China. The new drivetrain solution possesses technical expertise to reduce vehicle downtime, increases the working life of vehicles and improves operator comfort, thus improving overall productivity. In addition, the company’s growing network of engineering, aftermarket parts and service teams in China will significantly boost the performance of the product.

Dana believes that with the diversification and sophistication in the Chinese market, the suppliers must come up with upgraded technologies, engineering capabilities, complete systems, and responsive service offerings. The company will initially be offering the TZL16 RM powershift transmission, the T08 RM transmission, and the T39 RM tridem axle in China. The company also plans to introduce more Spicer Rui Ma transmissions and axles in the coming months.

Earlier, Dana expanded its operational capabilities in Wuxi by opening a new aftermarket distribution center. The centre will likely enhance product availability and improve delivery time to the aftermarket customers. The company also plans to open a 12,000 square-meter technical center in Wuxi in 2013, which will support the development of an advanced product through research, design development and testing of drivetrain.

Maumee, Ohio-based Dana is one of the world’s leading suppliers of driveline, sealing, and thermal technologies, which improves the efficiency and performance of passenger, commercial and highway vehicles. The company’s major competitors include Magna International Inc. (MGA - Analyst Report) and American Axle & Manufacturing Holdings Inc. (AXL - Analyst Report).

Currently, Dana retains a Zacks #3 Rank, which translates into a short-term (1 to 3 months) Hold rating.