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Recently Avnet Inc.’s (AVT - Analyst Report) operating unit, Avnet Electronics Marketing Americas, officially qualified as a programming services provider for Atmel Corporation’s (ATML - Analyst Report) SHA204 Crypto Authentication units. Avnet’s services easily comply with Atmel’s various static data programming related service guidelines including creating a wide range of samples to ensure the data safety of the programming process.

Atmel’s SHA204 are highly secured hardware validation chips, which are considered to be the foremost in the CryptoAuthentication product line to combine SHA-256 hash algorithm with 4.5-Kbit EEPROM. The devices are specially utilized as a key storage, varied read/write, read-only or protected data, consumption logging as well as security configuration and carry a unique 72-bit serial number. These can easily perform in a low power consumption mode being perfect for the space-constrained embedded and handheld electronic processes, which are mainly used in the field of medical, metering and home and industrial automation.

With this official recognition, the developers in the industry can easily integrate every microcontroller with Atmel’s SHA204 CryptoAuthentication devices to enhance product promotion through ensuring its security. Avnet is identified as the first service provider in the industry to secure such certification from Atmel.

Management is satisfied regarding its decision to conflate with Atmel, as this venture would help Avnet to easily deploy highly secured hardware technique. Atmel’s SHA204 chips connected with various microprocessors would provide safe, easier and less costly solutions to the company’s customers for validating any messages or pairing several embedded devices.

Avnet has emerged as a formidable player in the field of electronic components and computer products. It offers a wide range of products such as semiconductors, computer products, passives and electromechanical connectors. These products provide Avnet with a high competitive edge in this industry, thereby improving its credibility ratings even more.

Avnet’s domestic and foreign operations are subject to significant competitive pressures. It faces stiff competition from Arrow Electronics Inc. (ARW - Analyst Report), which remains a fiercely formidable rival. Arrow Electronics recently entered into a distribution agreement with Altia, Inc. This will introduce Altia’s wide range of user interface development techniques to Arrow’s distribution channel database catering to the needs of its comprehensive clientele in North America. Hence, the company must excel in terms of product quality and innovation, customer service, technical and computing capabilities and price competitiveness.

The current Zacks Consensus Estimates for the second quarter of fiscal 2013 and for fiscal 2013 are 83 cents and $3.13, representing year-over-year growth of (27.7%) and (22.9%), respectively. The company currently retains a Zacks #5 Rank, which translates into a short-term ‘Strong Sell’ rating. However, we are maintaining a long-term ‘Underperform’ recommendation on the stock.

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