Internet search giant Google Inc. (GOOG) and the world's most popular free anti-virus software developer AVG Technologies N.V. (AVG) have signed a new Internet search and advertising services agreement. The agreement is aimed at providing secured Internet search experience to users.
Founded in 1991, Amsterdam-based AVG Technologies provides antivirus and Internet security products. It produces and develops software for threat detection, threat prevention and risk analysis. Its product portfolio includes Internet security, PC performance optimization, online backup, mobile security, identity protection and family safety software.
AVG has been very active in signing partnership agreements. In 2011, it partnered with an Israeli company Zbang to launch Multimi, a free Windows and iPad app that integrates e-mail, social media and multimedia into one interface. In 2010, it collaborated with Opera Software to provide malware security for the Opera web browser. Also in 2010, it entered into a partnership with MokaFive to secure desktop virtualisation solutions.
Being a leader in security solutions, AVG has been forming strategic relationships that are critical for countering the competitive threats in the security market. It is equally important for Google to provide unmatched secured services to its users. Currently, the Internet search giant has 100 million active Google+ users, 350 million Gmail app users, 200 million users availing its web browser Chrome and 800 million YouTube users entertaining worldwide.
Security is the buzzword in the cyber space. Hacking and virus attacks are quite common incidents. Thus, the role of anti-virus software is crucial to protect computers and sensitive data while surfing the Internet. The partnership of Google and AVG is aimed at providing Internet users the security to surf and work freely.
In the third quarter of fiscal 2012, Google’s gross revenue reached a record $14.10 billion, up 28.6% sequentially and 45.1% year over year.
Google has a Zacks Rank #3 (Hold) while AVG carries a Zacks Rank #2 (Buy).