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NCR Corporation (NCR - Analyst Report) has recently won a contract from the University of Wisconsin-Madison (UW-Madison). The university will be using NCR Venue Manager in four athletic facilities. NCR’s solution is expected to increase the university’s revenue and improve the athletic facilities.

The integrated solution is expected to be installed in January 2013. This will help the university’s venue staff to better manage, plan and run events efficiently, thereby improving customer satisfaction.

NCR continues to roll out new products to attract customers and win new deals. The company is also focusing on its core ATM business, which is seeing an improvement in business volume as regional banks are upgrading their ATMs. This is another way in which the company is expected to attract more customers.

Moreover, the company is also pursuing acquisitions to attract new customers and grow the business overall. The recently-acquired Radiant Systems is making a meaningful contribution. This apart, the company is also tightening its grip on the ATM and Point-of-Sale (POS) markets in Europe, particularly in Germany, as is evident from the flow of new orders from this region.

The company is constantly evolving its business strategy to increase profitability. Moreover, given the integration of Radiant Systems and favorable position in Germany, the company’s revenue is expected to increase going forward. Although the restructuring initiatives have begun impacting results and demand is picking up, we believe that it will be some time before this has a meaningful impact on results.

We remain highly positive about NCR’s position in the ATM market. However, the company faces competition from the likes of Diebold Inc. (DBD - Snapshot Report) and Wincor Nixdorf.

Currently, NCR has a Zacks #3 Rank (Hold).

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