Back to top

Analyst Blog

Ireland-based advertising major, WPP Group Plc. (WPPGY - Analyst Report) engaged in acquisitions through its wholly-owned operating company, Wunderman, yet again. Financial terms of the transactions have not been disclosed.

Wunderman acquired a majority stake in a leading Mexican digital agency, CM Interactive S.A. (Crossmedia). The latter, founded in 2004, specializes in consulting, digital marketing, creative and media buying services. This acquisition adds Crossmedia’s important client base, including Banamex, Bimbo, PayPal and Cerveceria Cuauhtemoc, to Wunderman’s portfolio.

In addition, Wunderman acquired a majority stake in Mayko Trading Pty Ltd. Mayko is a Sydney-based leading digital marketing and analytics consultancy. The agency’s client base includes big names such as Suncorp, Colonial First State Global Asset Management, Dan Murphy's, Bell Direct, Frontline Systems, Flordis, Engineers Australia and the Federal and State Governments.

Both these acquisitions will certainly strengthen the company’s position in the fast-growing and important markets and sectors worldwide. Crossmedia generated over US$5 million in revenues and had gross assets worth US$5 million for the year ended December 31, 2011.  

Acquisitions have been WPPGY’s primary tools for expansion in emerging markets. In 2011, WPPGY made as many as 24 acquisitions in new markets, 32 in new media and 8 in consumer insight.

The current Zacks Consensus EPS Estimates for WPP plc are $5.88 and $6.31 for years 2012 and 2013, respectively. The estimates represent year-over-year growth of 9.3% for 2012 and 7.3% for 2013.

WPPGY provides advertising and communications services worldwide. We currently maintain a Neutral recommendation on WPPGY. The stock also bears a Zacks #3 Rank, which implies a short-term (1-3 months) Hold rating. The company competes with other players in the industry including Interpublic Group of Companies Inc. (IPG - Analyst Report) and Omnicom Group Inc. (OMC - Analyst Report), both bearing a Zacks #3 Rank (Hold).

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
CENTURY ALU… CENX 22.53 +4.50%
ERBA DIAGNO… ERB 2.91 +4.30%
PLANAR SYST… PLNR 4.31 +3.86%
MALLINCKROD… MNK 72.17 +3.83%
GTT COMMUNI… GTT 12.06 +3.52%