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Ford Motor Co.’s (F - Analyst Report) F-150 pick-up truck emerged as the most searched vehicle in the top ten searched vehicles in the U.S., published by CarMax Inc. (KMX - Analyst Report) in its website. The full-size pick up Ford F-150 is the most popular brand under F-Series. The first F-Series truck was introduced in 1948 and is one of the best selling vehicles in the U.S.

Sales volume of Ford Series trucks increased 17.9% year over year to 56,299 units in November last year. This lead to an increase for 16th consecutive month in this brand, making it the best selling vehicle since November 2005. In the first eleven months of 2012, F-Series sales increased 11.6% to 576,529 units.

Among the top ten searched vehicles, Chevrolet Camaro occupied the tenth position for the first time since its reintroduction in 2009. The other vehicles featured in the top ten lists are Ford Mustang, Jeep Wrangler, Honda Accord, Honda Civic, Toyota Camry, Chevrolet Tahoe, Nissan Altima and Toyota Tacoma.

The CarMax website helps the customer to find the most suitable vehicle. The company has taken initiative to help customers search for an appropriate vehicle while sitting back home. Even the customers can shop for different inventories online and can also use mobile site

Vehicles ordered can be delivered from anywhere in the U.S. to the nearest CarMax location. Some of the shipments are even made for free under the arrangement.

Michigan-based Ford is one of the largest automobile producers in the world. The company operates in two segments: Automotive and Financial services. Although the company’s primary selling ground is the U.S.; Europe, South America and the Asia-Pacific constitute its other major markets.

Ford posted a 17.6% rise in earnings per share to 40 cents in the third quarter of the year from 34 cents a year ago, driven by impressive results in its North American operation and, to some extent, its Asian operation. With this, the company has also surpassed the Zacks Consensus Estimate by 10 cents per share. Total profit rose 15.6% to $1.6 billion from $1.4 billion a year ago.

However, total revenue in the quarter slid 3.0% to $32.1 billion due to lower revenues in South America, Europe and Financial Services operations that offset the marginal improvement in revenues in North America and Asia. However, revenues were higher than the Zacks Consensus Estimate of $31.0 billion for the quarter.

Ford, whose cross-town rivals include General Motors Company (GM - Analyst Report), maintains a Zacks #3 Rank, which translates into a short-term (1 to 3 months) Hold rating. We have a long-term Neutral recommendation on the stock.

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