Back to top

Analyst Blog

Zacks Equity Research

TBWA Worldwide Acquires Magnon Group

OMC IPG

 ZacksTrade Now

This page is temporarily not available.  Please check later as it should be available shortly. If you have any questions, please email customer support at support@zacks.com or call 800-767-3771 ext.  9339.

TBWA Worldwide, a division of Omnicom Group Inc (OMC - Analyst Report), recently announced the acquisition of Magnon Group - a comprehensive digital agency in India - for an undisclosed amount.

Post-acquisition, Magnon Solutions - the award-winning domestic digital agency, and Magnon International - a global digital outsourcing agency,  will become part of TBWA. With over 150 professionals on board, Magnon offers various digital services including web designing, digital marketing, search and social media optimization, online brand strategy consulting, eCommerce solutions and application developments.

The strategic acquisition is intended to strengthen and extend TBWA’s capabilities across the Indian subcontinent and cater to the growing needs of its clients’. TBWA is concentrating on strengthening its potential and expanding its client base globally through acquisitions.

The acquisition is likely to be synergistic in the long run. TBWA expects Magnons’ digital and managerial expertise should prove beneficial in future and enable the company to reach new heights with respect to ongoing services and portfolio expansions. Further, TBWA’s global presence will also enable Magnon to become a market leader in India. Consequently, this transaction is a win-win situation for both the companies.

Omnicom is one of the largest advertising, marketing and corporate communications companies in the world. The company’s agencies operate in all the major markets across the globe and provide an extensive range of services. The company provides advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom currently has a Zacks Rank #4 (Sell) and a long-term Neutral recommendation. One of its competitors, The Interpublic Group of Companies (IPG - Analyst Report) carries a Zacks Rank #3 (Hold).
 

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

Learn more

Start for as little as $4.50 per trade.

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
LAKE SHORE G LSG 0.77 +6.05%
SKECHERS USA SKX 38.53 +4.50%
QUESTCOR PHA QCOR 80.07 +2.47%
VIPSHOP HOLD VIPS 156.35 +1.82%
ENLINK MIDS ENLC 36.29 +1.60%