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NCR Corp. (NCR - Analyst Report) is focusing more on the retail sector. Recently, the technology services company announced to unveil its latest solutions and advanced version of existing offerings for retailers of all sizes at an Expo conducted by National Retail Federation in New York.

The new offerings will include NCR Silver (a point of sale (POS) unit for small & medium businesses), StopLift Checkout Vision Systems (for making its self-checkout POS more reliable and secure), Netkey Endless Aisle kiosk application (to inform customers about product details and their availability within the store), Advanced Store POS software (to provide multiple and flexible buying and returning options) and Pulse (a mobile application for store owners or managers to know the inventory status).

NCR’s believes that the offerings will help retailers in making their customers happy and help them to focus on business growth. Customers will be also be benefited as they can save time while shopping and checking out.

NCR already has a broad customer base for its retail solutions. Recently, a renowned footwear and accessories dealer, DSW Inc. (DSW - Snapshot Report) opted for NCR’s Advanced Store POS Software to provide information regarding product availability (either within the store or any other DSW stores), accelerate checkout processes during major occasions such as holidays, seasonal sales, weekends, and manage inventory efficiently. Additionally, the software will enable stores to identify a purchase return (with or without bills) and make correct refund quickly.

Last week, NCR’s Mobile Shopper solution was deployed at a Wisconsin-based grocery chain, Woodman’s Food Markets’ Gammon Road location. Deployments 13 other store locations are underway.

No doubt that NCR’s retail applications will have increasing demand from retailers to attract buyers. We believe that its innovative technologies targeted toward retailers as well as years of experience in serving the retail sector will allow NCR to be ahead of its peers.

However, similar offerings from the likes of Wincor Nixdorf and IBM Corp. (IBM - Analyst Report) could create some pressure on NCR’s market share.

Currently, NCR has a Zacks Rank #3 (Hold).

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