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Internet search giant Google Inc. has introduced a music service that allows customers to buy songs from the Android Market. The service is expected to compete directly with its rival Apple Inc.’s (AAPL - Analyst Report) iTune services.

Google has now entered into partnerships with roughly 1000 record companies and thus can offer 13 million songs. Free storage and streaming of 20,000 songs on Google Music remain as part of the original service. In addition, Google will feature reviews, band information and exclusive content from artists. It will also allow the artists to design their own pages, which will feature their videos, biographies and self-published music for a one-time fee of $25.

Google has been improving its music service in the last few months. Recently, Google Music came out with a new scan and match feature to better compete with its rivals. The feature allowed a user’s music to be matched in the cloud so that songs could be played on any authorized device. The service enables users to upload their music to the cloud from their respective files.

The storage of music in the cloud is growing in popularity, with iTunes offering space for 25,000 songs, Google 20,000 songs and Amazon (AMZN - Analyst Report) through its own service called Cloud Player 250,000.

According to the market research company, NPD Group, Apple accounted for 64.0% of U.S. online music sales in the second quarter, followed by Amazon at 16.0%. Google notched a mere 5.0% share and other services made up the rest. While Google remains far behind, its free service for the broadest selection could gather momentum.

According to the market research company, IDC, Android shipments touched 136.0 million units in the third quarter of fiscal 2012, which is 75.0% of overall shipments and was followed by Apple’s iOS that accounted for 15.0%. Google is dominating the OS space.

Google’s rapid expansion into music, television, movies, consumer items (rice cookers, refrigerators, cameras) is an attempt to attract more users to Android. It is also going all out to break Apple’s dominance in online music.  

In the third quarter of fiscal 2012, Google’s gross revenue (including TAC) touched a record $14.10 billion, representing sequential and year-over-year increases of 28.6% and 45.1%, respectively.

Total revenue, excluding total traffic acquisition costs, came in at $11.34 billion, 4.4% lower than the Zacks Consensus Estimate of $11.86 billion.

Google, Amazon and Apple all have a Zacks Rank #3 (Hold).

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