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Atmel Corporation (ATML - Analyst Report) recently expanded its ARM Cortex-M4 based flash microcontroller family with the addition of the new SAM4E series, which comprises advanced connectivity solutions, a floating point unit, superior analog capabilities and higher processing power.

The high performance and high system integration features of SAM4E microcontrollers are ideal for industrial automation and building control applications. SAM4E series of flash microcontrollers offers a speed of 120 MHz along with a full range of high-speed peripherals for fast data transfer. The new suite of flash microcontrollers is expected to address the manufacturing automation, which requires superior performance, advanced connectivity and better analog capabilities. The advanced analog technology on the device includes 16-bit ADCs that offset error and gain control.

Atmel is in the process of transforming itself into a microcontroller-based company, which it believes will augment its cost structure and unlock value. The company is focusing more on its core microcontroller business by introducing the latest products with the aim of targeting high-growth and high-margin businesses.

Based in San Jose, California, Atmel designs, develops, manufactures and sells integrated circuit (IC) products. These products include microcontrollers, advanced logic, mixed-signal, non-volatile memory and radio frequency (RF) components. The company has released a substantial number of new products in the past few quarters, which is likely to benefit the business during industrial recovery.

The company operates in an intensely competitive landscape that includes big players such as Intel Corporation (INTC - Analyst Report) and Texas Instruments (TXN - Analyst Report). Given the competition, constant technological upgrades are the most befitting survival strategies of Atmel.

Atmel currently has a Zacks Rank #1(Strong Buy). One of its competitors, Diodes Incorporated (DIOD - Snapshot Report) also carries a Zacks Rank #1 (Strong Buy).

 

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