Back to top

Real Time Insight

This page is temporarily not available.  Please check later as it should be available shortly. If you have any questions, please email customer support at support@zacks.com or call 800-767-3771 ext.  9339.

The Apple news is dominating headlines. And rightly so. The size of its market cap (which is getting closer to Exxon’s) and its enormous sway in the broad market indexes aside, it is an iconic consumer brand. Not only is the stock widely owned, but so are the company’s products.

We all know about the fourth quarter results and the guidance for the current period. The earnings report seems to be confirming suspicions that many had started having in recent weeks and months that perhaps the company’s best days were behind it.

That may be true, but there is ‘Apple the company’ and ‘Apple the stock’. The two are obviously tied together. But even if ‘Apple the company’ is past its prime, that doesn’t mean we should stay away from ‘Apple the stock’ forever. But at what price point?

You have all heard the valuation spiel about Apple even when the stock was at $700 a few months back. The single digit earnings multiple, with or without backing out the enormous cash pile, is even more inviting now, with stock down more than 10%.

I will confess I am really tempted to pick some Apple shares at current levels. Am I alone in thinking like that or many of you are thinking along the same lines? If not, then at what price would you be interested in picking the stock?

5 Stocks to Double in 2014

Today, you are invited to receive a free Special Report from Zacks Investment Research. It reveals five companies that could gain +100% and more in the next 12 months.

One is set to ride a little-known All-American energy boom. Another is a chip maker looking for big gains through Google Glass. Another could be the next alternative energy "Tesla."

Close This Panel X

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

Learn more

Start for as little as $4.50 per trade.

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
DIXIE GROUP DXYN 15.84 +7.90%
BOFL HOLDING BOFI 85.30 +4.97%
RAMBUS INC RMBS 12.31 +4.41%
VIPSHOP HOLD VIPS 148.73 +4.35%
NETFLIX INC NFLX 345.74 +4.32%