Comcast Corporation ( CMCSA - Analyst Report ) – the largest cable MSO in the U.S., recently launched its popular interactive TV known as Xfinity TV, based on X1 platform in Colorado. Earlier, it launched its popular service in six more markets across the U.S.

Comcast’s triple play Xfinity TV service is continuously gaining huge popularity as the adoption of smartphones and tablets are on the rise. Comcast launched its major innovative product called Xfinity Streampix, a subscription based, on-demand video streaming services. This is a significant augmentation of the company’s pay-TV offerings, which currently provides traditional TV shows and Xfinity on-demand shows for TV sets and broadband enabled devices. With Xfinity Streampix, a customer can instantly view movies and TV shows from anywhere on multiple platforms, e.g., TV sets, computers, and mobile devices.

Comcast recently inked a deal with Fox Networks of News Corp. ( NWSA - Analyst Report ) to distribute Fox’s programming to its Xfinity customers. Such an innovative product launch helped the company to reduce its video subscriber loss from 17,000 in the year-ago quarter to 7,000 during the fourth quarter of 2012.

Moreover, such agreements and the launch of a new technology will also strengthen its position against low-cost online distribution companies like Hulu and Netflix, Inc. ( NFLX - Analyst Report ) .

Likewise, Time Warner Cable Inc. ( TWC - Analyst Report ) – the second largest cable MSO in the U.S., has undertaken a massive "Ethernet Everywhere" strategy and is boosting cloud computing services including delivering IP-based Ethernet services over fiber, thereby delivering interactive TV services to its customers.

Currently, Comcast Corporation carries a Zacks Rank #3 (Hold).