Back to top

Analyst Blog

This page is temporarily not available.  Please check later as it should be available shortly. If you have any questions, please email customer support at support@zacks.com or call 800-767-3771 ext.  9339.

Starbucks Corporation (SBUX - Analyst Report), and Inventure Foods, Inc. (SNAK - Snapshot Report) teamed up recently to launch the first blend-at-home frozen coffee in springtime this year. Seattle’s Best Coffee Frozen Coffee Blends, made from high quality arabica coffee beans, will come in four flavors Coffee Chiller, Creamy Caramel, Very Vanilla and Mega Mocha.

The demand for blended coffee drinks has been increasing. The introduction of Seattle’s Best Coffee Frozen Coffee Blends is meant to capitalize on the booming demand for blended coffee.

The new product is expected to gain popularity with consumers as it offers the convenience of making blended coffee anytime. Also, the new product is healthy as it contains zero trans fat, nine grams of sugar, and only 130 calories per serving.  

Consumer product companies necessarily need to upgrade brands and create differentiated value propositions for customers in order to cater to the changing demand of the consumers. Starbucks focuses on product innovation as one of its profit driving strategies. Starbucks is strengthening its product portfolio with significant innovation in at-home coffee, refreshment, health and wellness, and tea and enhancing its core food offerings.  

For instance, in the fourth quarter of fiscal 2012, Starbucks launched its much-awaited premium single cup domestic coffee machine, Verismo. The Verismo at-home machine, together with the already popular VIA Ready Brew and K-Cup portion packs, is expected to significantly expand Starbucks’ presence in the fast growing premium single cup coffee segment.

Starbucks carries a Zacks Rank #3 (Hold).

Other companies in the sector like Krispy Kreme Doughnuts, Inc. (KKD - Snapshot Report)  and Red Robin Gourmet Burgers Inc. (RRGB - Analyst Report) both with a Zacks Rank #1 (Strong Buy) are currently doing well and are worth considering.

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

Learn more

Start for as little as $4.50 per trade.

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
DIXIE GROUP DXYN 15.84 +7.90%
BOFL HOLDING BOFI 85.30 +4.97%
RAMBUS INC RMBS 12.31 +4.41%
VIPSHOP HOLD VIPS 148.73 +4.35%
NETFLIX INC NFLX 345.74 +4.32%