Leading semiconductor solutions provider Broadcom Corp ( BRCM - Analyst Report ) recently announced that its Broadcom 5G WiFi technology has been chosen by HTC for its new HTC One smartphone.

The adoption of BCM4335 will facilitate higher speed, reliability, faster wireless connectivity with significantly less battery consumption for its newest smartphone range. HTC continuously aims to deliver the best mobile experience to its customers as high-performance and integrated solutions such as Wi-Fi and Bluetooth power the mobile ecosystem.

The video consumption on mobile devices is on rise and users often encounter the problem of choppy videos. Broadcom’s 5G WiFi technology is supposedly the answer to this issue, as it will significantly enhance the range of a wireless connection. It will provide higher-capacity video streaming, connect multiple devices to the network at the same time and also reduce power consumption by 83% in mobile devices. Broadcom is well placed in the fast-growing wired and wireless communications markets, with cutting-edge solutions for a growing number of connected users, who are demanding more content and bandwidth.

Based in Irvine, Calif, Broadcom is engaged in designing and marketing semiconductor components of network voice, video, and data traffic for various applications. The company continues to drive innovation and engineering excellence across a broad range of communication end markets to help its customers enhance device performance and overall efficiency.

However, the company needs to be wary of its competitors, which include formidable names such as Juniper Networks, Inc (JNPR) and DSP Group Inc ( DSPG ) .

Broadcom currently has a Zacks Rank #3 (Hold). One of its competitors, Tellabs Inc ( TLAB - Analyst Report ) carries a Zacks Rank #1 (Strong Buy).