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Industrial gas giant Air Products (APD - Analyst Report) has launched a new dedicated microsite geared to aid hydrogen users in choosing optimum gas supply option and improve efficiency while reducing overall costs.

The website will offer hydrogen users information and tools, helping them in selecting the most cost-effective gas supply option for their operation and boost process efficiency, optimize gas usage and enhance safety.

Air Products, which operates the world's largest hydrogen distribution network, said that the new hydrogen support website highlights a range of available gas supply options including the CryoEase microbulk solution, PRISM hydrogen generation systems and cryogenic hydrogen compressor system.

Moreover, the website features interactive conversion tools including Air Products' new gas converter mobile app that rapidly converts weight and volume measures for hydrogen and other common industrial gases. Users can also access case studies to learn how Air Products' hydrogen solutions have benefited other companies.

Air Products benefits from a diverse customer base, sustained pricing power and cost-reduction measures. New business deals and strategic investments are expected to support results in fiscal 2013.

Moreover, the Indura acquisition should usher in substantial growth opportunity for Air Products. We are also encouraged by the incremental opportunities in liquefied natural gas (LNG) market.

However, volume in Air Products’ core Merchant Gases segment is expected remain under pressure partly due to the recessionary conditions in Europe. The electronics business may continue to see weak demand. Moreover, higher energy costs pose a threat to margin expansion.

Air Products currently carries a short-term Zacks Rank #2 (Buy).

Other companies in the chemical industry having favorable Zacks Rank are Akzo Nobel NV (AKZOY), Axiall Corporation (AXLL - Snapshot Report) and Eastman Chemical Company (EMN - Analyst Report). All of them hold a Zacks Rank #2 (Buy).

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