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RCI Extends Security Solution Offering

by Zacks Equity Research

March 14, 2013 | Comments : 0 Recommended this article: (0)

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Rogers Communication Inc. (RCI - Analyst Report), one of the leading telecom carriers of Canada has expanded the reach of its innovative home security solution Smart Home Monitoring in Ontario’s Golden Horseshoe area. The service is now available in sixteen different markets of Golden Horseshoe including Oakville, Lincoln, Burlington and Hamilton.

Notably, Rogers Smart Home Monitoring is a security system that allows customers to stay connected with their home all the time. The security solution allows customers to easily control their lights, cameras or even thermostats to adjust room temperature and can remotely be used by a smartphone or tablet.

Home security solution is immensely helpful to fast changing human life. Some of the unique features of the Smart Home Monitoring System are that it allows customers to identify a leak in the water tank or getting mail alerts via their smartphone applications when their kids arrive home, thus allowing them to stay connected to their homes and families.

Smart Home Monitoring is an Internet Protocol (IP)-based solution, which comes with a touchpad, comprising home automation and multimedia applications. All the features in the touchpad are attached to Rogers Central Monitoring Station, which is a round the clock monitoring service provided by certified security experts. The service will cost the customer anywhere between $19.99 and $49.99, depending on the features they have chosen.

Earlier, in Aug 2011, Rogers launched its Smart Home Monitoring Solution for the first time in certain parts of Ontario and customers have received significant benefit from this dual-network system that has both cable and wireless connectivity, which allows them to manage their lives better.

Rogers provides application for this service that runs on Apple Inc.’s (AAPL - Analyst Report) iOS, Google Inc.’s (GOOG - Analyst Report) Android and Research In Motion’s (BBRY - Analyst Report) BB 10 operating platform.

We believe offering the service in Golden Horseshoe area will enhance the popularity of Rogers Smart Home Monitoring solution as it will now cater to a wider population of Canada.

Rogerscurrently carries a Zacks Rank #2 (Buy).

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