Iconix Brand Group, Inc. ( ICON - Analyst Report ) has priced its 1.50% convertible senior subordinated notes, which were issued last week. However, Iconix has increased the size of the private offering to $350 million from $325 million. The company expects net proceeds of about $342 million from the private offering.

In addition, Iconix will offer the initial purchaser of the notes to buy up to additional $50 million aggregate principal amount of notes within 30 days. If the option is fully exercised, Iconix expects the net proceeds to be approximately $391 million from the offering.

Iconix expects to utilize the net proceeds to repurchase about 3 million of its shares for approximately $69 million. Also, the company can use the proceeds to fund the cost of a convertible note hedge transaction and a warrant transaction and for general corporate purposes, such as investments or acquisition of new brands or additional share repurchases.

Since Jan 1, 2013, Iconix has repurchased approximately 2.6 million shares for approximately $62.0 million. Last month, Iconix announced a new share repurchase program to repurchase up to $300 million of its common stock over a three-year period.

Iconix has a diversified portfolio of brands. Iconix builds its brand portfolio by acquiring new brands, entering into joint ventures or other partnerships, each of which enhances the company’s brand management expertise and existing infrastructure.

Most recently in February, Iconix acquired the renowned lifestyle brand Lee Cooper for $72 million to strengthen its brand portfolio and to expand in important international markets, which now account for 33% of its overall business. Iconix has also formed a joint venture with Buffalo International ULC to acquire a 51% interest in the latter’s Buffalo David Bitton brand for $76.5 million, which will help Iconix to expand its retail footprint in the U.S. and Canada. Again, in early-Dec 2012, the company added sports apparel and footwear brand, Umbro from its peer Nike Inc. ( NKE - Analyst Report ) to further strengthen its diversified portfolio.

Currently the stock carries a Zacks Rank #3 (Hold). Other favorable stocks in the consumer discretionary sector worth considering are Skechers Usa Inc ( SKX - Analyst Report ) and Michael Kors Holdings Ltd ( KORS - Snapshot Report ) , both of them holding a Zacks Rank #1 (Strong Buy).