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FUJIFILM Holdings Corporation (FUJIY - Analyst Report), an imaging, information and documents solution provider, announced the launch of two new cameras belonging to its ultra-resilient and XP camera lines.

Fujifilm unveiled its new camera, FinePix S8400W long zoom bridge camera, which is Wi-Fi enabled. This line of camera comes with features such as wireless image transfer, 44x optical zoom, fast auto-focus speed, fully high definition (HD), intuitive design, among many others. 

FinePix S8400W is the first zoom bridge camera from Fujifilm, which is enabled with image transfers to a personal computer (PC), through the use of “FUJIFILM PC AutoSave” software.  Also, the contents of the camera can be transferred to select cellular devices.

The new camera also enables the photographer to be creative at the picture capture stage, with six different artistic effects, rather than indulging in any post processing of the picture.

On the same day, Fujifilm launched yet another product under its XP line of cameras.  Equipped with the features such as waterproof, shockproof, sand/dustproof and freezeproof, this camera’s main target market seems to be outdoor photographers.

Like the FinePix S8400W camera, this FinePix XP200 camera also has features such as wireless image transfer, full HD shooting and in-camera image effects embedded in it. Moreover, the 16 million pixels complementary metal–oxide–semiconductor (CMOS) sensor, furnishes the camera with a superior image quality.

With Fujifilm’s market share decreasing in the traditional photo imaging business, these product launches seem to be a vital step towards the revival of the company. With the advent of upgraded and smart mobile phones and other electronic devices, equipped with powerful technologies, it is imperative for Fujifilm to become digitalized to cope with the new trends.  

Fujifilm currently carries a Zacks Rank #3 (Hold). Other technology stocks worth a look are Cabot Microelectronics Corporation (CCMP - Snapshot Report), Rambus Inc. (RMBS - Snapshot Report) and Semiconductor Manufacturing International Corp. (SMI - Snapshot Report); each carrying a Zacks Rank #1 (Strong Buy).

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