Back to top

Analyst Blog

A leading real estate and home related marketplace, Zillow Inc. (Z - Snapshot Report) enhanced its free online portal, Agent Hub. The updated version of Agent Hub allows real estate agents to search for and deal with all the information and resources regarding Zillow at one place.

Originally, Agent Hub led real estate agents to Zillow’s customer relationship management (CRM) platform to manage the company’s contacts. The advanced version of Agent Hub provides the real estate agents with efficient filtering and response tools on mobile and Web browsers. Thus, the new enhancement allows agents to handle new customer contacts competently.   

The enhanced version includes features like forwarding rules, agent-branded drip emails and personalized recommendations. With the use of forwarding rules, agents can organize contacts according to price, time, location and home type and respond accordingly. Agent-branded drip emails allow agents to schedule branded email campaigns. Personalized recommendation provides necessary tips to agents regarding the use of Agent Hub. All these features jointly promote efficient mobile and Web marketing for real estate agents.

An additional benefit provided by the CRM platform is the auto-saving feature which saves and pre-populates the contacts received through Zillow into Agent Hub. The agents with a Zillow profile or the Zillow Premier agents can use such data later to make notes and mark high-priority contacts for follow-up in future.  

Besides, Agent Hub also provides an analytics dashboard to manage listing and agent profile data, and reviewed status. It offers Zillow Academy classes to the agents to improve their businesses and also allows them to access industry news and insight.

The endeavor is aimed at augmenting Zillow’s efforts to convert contacts to active customers. We expect the new development in Agent Hub to improve the sales structure of Zillow thereby pushing up earnings.

Zillow has been continuously working toward enhancing its real estate information business for some time. Among recent efforts, the company acquired HotPads, a rental and real estate search site for $16 million.  The acquisition intends to make Zillow more appealing to a young client base.

Zillow currently carries Zacks Rank #3 (Hold). Among others from the industry Giant Interactive Group Inc. , Changyou.com Limited (CYOU - Snapshot Report) and Perion Network Ltd Ord (PERI) carry favorable Zacks Rank #2 (Buy) and are worth noting.

Please login to Zacks.com or register to post a comment.