Back to top

Analyst Blog

In order to bolster its presence in U.S., Starwood Hotels & Resorts Worldwide Inc. (HOT - Analyst Report) has recently unveiled its first Aloft branded property, Aloft Cupertino in Cupertino, Calif. The opening also marked the third Aloft hotel in Calif.

Cupertino is home to leading information technology (IT) company, Apple Inc. (AAPL - Analyst Report). Strategically positioned at North De Anza Boulevard in Cupertino, the new hotel is in proximity to City Center and Santa Clara University and various IT companies including Apple.

Management believes that Cupertino is a strategic fit for new properties as it is an important destination for the business travelers. With this new hotel, Aloft brand also debuts in the high-tech sector, Silicon Valley.

However, to tap the growing potential, many other hoteliers including Marriott International Inc. (MAR - Analyst Report) are also making its presence felt in Cupertino. As a result, this market is increasingly becoming competitive.

Coming to the brand, Aloft Cupertino will feature 123 guestrooms and a wide meeting space along with numerous other facilities. Shashi Corporation is the owner of Aloft Cupertino while Azul Hospitality Group is engaged in managing the operations of the hotel. Canyon Capital Realty Advisors (CCRA) acted as a loan provider of the property.

The lifestyle brand “Aloft” of Starwood has set a new trend in hotel designs. Currently, Starwood is operating 62 Aloft branded properties with 9,859 rooms worldwide. The company will introduce 24 new Aloft branded properties in U.S. by 2015. Earlier in March, the company opened a hotel named Aloft Miami Doral in Doral, Florida.

Starwood currently carries a Zacks Rank #3 (Hold). Another hotel stock worth a look is Choice Hotels International Inc. (CHH - Snapshot Report), which carries a Zacks Rank #2 (Buy).

Please login to or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research


Are you a new Zacks Member or a visitor to

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
ERBA DIAGNO… ERB 3.80 +7.04%
BANCO DO BR… BDORY 14.74 +5.66%
AIR INDUSTR… AIRI 9.99 +4.15%
EQT MIDSTRE… EQM 98.14 +3.38%
WEATHERFORD… WFT 23.64 +3.10%