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CVS/pharmacy, the retail arm of CVS Caremark Corporation (CVS - Analyst Report), recently operationalized a novel app that provides an unusual digital store feel for customers utilizing Apple iPads. The CVS iPad app ensures an individualized retail experience that permits shoppers to take care of their drug store requirements. 

Customers may access offerings from the Photo Center, Pharmacy, ExtraCare and MinuteClinic besides navigating through a virtual 3D CVS/pharmacy. They may also browse the store for shopping. 

According to the company, the CVS iPad app provides the large number of customers who check out using a tablet with the virtual experience of visiting their local CVS/pharmacy. The app simplifies shopping and other store-related activity.

Some of the mini apps available on the CVS iPad app include the ExtraCare with Coupon Center, whereby buyers can enroll to manage their rewards and balances. The Pharmacy Services with Enhanced Prescription Management allows shoppers to quickly view their prescriptions and then decide on refills or other action. CVS/pharmacy intends to improve the CVS iPad app by integrating new add-ons that enhance virtual shopping.

On the domestic front, demographic trends, healthcare reform in the U.S., and the generic wave in the pharmaceutical industry are expected to catalyze growth for the company. In the light of these trends, CVS expects accelerating adoption of its programs such as Maintenance Choice, Pharmacy Advisor and ExtraCare loyalty program, along with expansion of its MinuteClinics.

CVS Caremark Corporation carries a Zacks Rank #2 (Buy). Drug retailers Rite Aid Corporation (RAD - Analyst Report) and Safeway (SWY - Analyst Report), carrying a Zacks Rank #1 (Strong Buy) are also expected to do well. Another healthcare-related stock that warrants a look is PharMerica Corporation (PMC - Snapshot Report) that carries a Zacks Rank #1 (Strong Buy).

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