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Texas Instruments (TXN - Analyst Report) or "TI” launched the industry’s first image sensor receiver integrated circuits (ICs) SN65LVDS324, which will act as a bridge between image sensors and processors.

The new image sensor IC, SN65LVDS324 has a unique feature that acts as a bridge between HD image sensors and processors while streaming videos. This feature lowers bill of material (BOM) cost by 20% compared to traditional FPGA solutions. It is also 50% smaller in size and supports a wide range of resolutions such as 1080p60-full-HD.           

TI’s new image sensor IC, SN65LVDS324 is an extension of its FlatLink and FlatLink 3G technology and it can support a variety of its processors such as OMAP and DaVinci for video applications.

Currently, HD image sensors are gaining popularity due to rapid adoption of smart devices by consumers. The latest range of smartphones and tablets support HD sensors so that consumers can enjoy better picture quality while watching videos, video chatting and using social networking sites like Facebook (FB - Analyst Report) and Twitter to chat.

According to IDC, smartphones may witness a 95.9% growth within a span of four years i.e. 2012-2016 and its shipments may reach 1.405 billion units in 2016. Further, tablets may see a 131.2% jump in the same time period to touch 282.7 million units. The solid growth prospects in these two markets coupled with TI’s market position will likely boost sales of TI’s HD sensor ICs.

In the fourth quarter of fiscal 2012, TI generated total revenue of $2.98 billion, down 12.1% sequentially and 12.9% year over year (slightly better than the mid-point of the recently narrowed guidance range of $2.89 billion to $3.01 billion). The Analog business fell 9.4% sequentially and 1.5% year over year. The sequential decline was attributable to broad-based weakness across the HVAL, HPA, SVA and power management product lines.

Texas Instruments has a Zacks Rank #3 (Hold). Other semiconductor stocks that are currently better positioned include Linear Technology Corp. (LLTC - Analyst Report) and Intersil Corp. (ISIL - Snapshot Report), both with a Zacks Rank #2 (Buy).

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