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Leading well-being enhancement company Healthways (HWAY - Analyst Report) recently revealed that it inked a 5-year agreement with SulAmérica, the biggest health care insurer of Brazil. The agreement provides Healthways with access to over 1.5 million adult enrollees with SulAmérica.

The contract between the two parties intends to enhance a population’s well being. The early emphasis of the agreement will be the complete evaluation of the well being of a large number of SulAmérica’s enrollees. The two parties will implement, during 2013, portions of the Healthways Well-Being Improvement Solution.

SulAmérica Insurance, Pensions and Investments is the biggest insurance company in Brazil. The company operates in four segments, namely, Autos and Casualties, Personal Insurance, Private Pensions and Assets Management and Health and Dental. It has more than 6.7 million clients.

The Healthways model encourages people to make favorable lifestyle changes that lead to enhanced well-being, reduced healthcare costs, improved performance and economic value for customers. The company has invested in technology platforms that provide scalable support for large populations. It has tie-ups with a large proportion of U.S. health plans and counts many millions of lives in its customer base.

Due to its unique scalable business model, Healthways shares may present a long-term investment opportunity, although it faces many challenges in the short term.

Healthways is the leader in a strategically critical and rapidly evolving part of the health care services market. Its fitness program (SilverSneakers) for seniors is available at over 15,000 centers across the U.S. and caters to over nine million eligible enrollees.

The SilverSneakers Fitness Program encourages older people to regularly exercise, thereby reducing healthcare expenses and enhancing well being. The program promotes positive changes in behavior by meshing social encounters with its fitness regimen. Healthways competes with Express Scripts Holding Company (ESRX - Analyst Report)) among others.

Currently, Healthways retains a Zacks Rank #2 (Buy). Air Methods Corp. (AIRM - Snapshot Report) and Henry Schein, Inc. (HSIC - Analyst Report) carry a Zacks Rank #1 (Strong Buy) and Zacks Rank #2 (Buy), respectively, and are expected to do well.

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