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BCE Inc. (BCE - Analyst Report) – Canada’s largest communications service provider and the holding company of Bell Canada – launched CBC and Radio-Canada TV contents on Bell Mobile TV in order to boost its mobile TV contents.

Both the new contents coupled with the recently launched CBC News Network and RDI news programs are available on-demand, thus expanding its program portfolio.

Viewers can watch both the newly launched CBC and Radio-Canada TV programs in English and French, thereby targeting diverse culture in the country.

Presently, Bell’s mobile TV service offers 30 channels to its customers with a subscription plan of $5 per month that allows users to access channels for 10 hours daily.

Bell Mobile TV service, which belongs to the company’s Bell Media segment, is performing better than expected with the rapid growth in video usage and media advertising demand.

Going forward, Bell Media is poised to benefit from rate hikes for the sports specialty channels and new agreements with the major players. In a bid to expand in the media business, the company plans to acquire Montreal-based Astral Media.

In the last quarter, Bell Media generated revenues of $596.1 million, up 2.2% year over year. The growth is attributed to strong advertising and high subscriber revenues from specialty sports and non-sports TV channels.

Shaw Communications Inc. (SJR - Analyst Report), which has a strong market presence in Canada and also belongs to the same industry, has already reported solid financial results for the second quarter of fiscal 2013, handily beating the Zacks Consensus Estimates.

Similarly, both Rogers Communications Inc. (RCI - Analyst Report) and TELUS Corporation (TU - Analyst Report), which primarily operates in Canada, will report first and second quarter financial results on Apr 22 and Feb 8, respectively.

Currently, BCE Inc. has a Zacks Rank #3 (Hold).

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