Back to top

Analyst Blog

This page is temporarily not available.  Please check later as it should be available shortly. If you have any questions, please email customer support at support@zacks.com or call 800-767-3771 ext.  9339.

In a bid to tap the rapidly growing Hispanic customer base in the US, the operational arm of Dunkin' Brands Group (DNKN - Snapshot Report) – Dunkin’ Donuts – tailored the Dunkin’ App by launching a new language setting that displays content in both Spanish and English. The new language setting is primarily customized for Spanish-speaking consumers.

As per data published by market researcher NPD Group in Feb. 2012, the Hispanic community accounts for about 16% of the U.S. population based on the 2010 U.S. Census. The U.S. Census projects the Hispanic population in the country to increase 34% from 2010 to 2020. This encouraging data might have shifted several restaurateurs’ attention toward this community.

Dunkin' Donuts has long been focusing on serving and marketing its products to the Hispanic community. In 2012, the company launched an integrated Hispanic advertising and marketing campaign. Apart from Dunkin’ Donuts, there are several other companies who are catering to this fast-growing section of the population.

The leading pizza delivery company Domino’s Pizza Inc. (DPZ - Analyst Report) which has been concentrating heavily on technology-driven initiatives like digital ordering over the last three years also aims to connect more with this demographic section. Domino’s decision to expand its mobile ordering service through a new Spanish-language ordering app for smartphones indicates the pizza chain’s increasing interest in the segment. These companies intend to establish strong customer relationships by connecting in the language customers are most comfortable with.

Another restaurant company The Wendy’s Co. (WEN - Analyst Report) also stresses on catering to the Hispanic market via its advertising campaign and customer service. Yet another restaurateur Denny's Corp. (DENN - Snapshot Report) also launched its first national online marketing campaign targeting Hispanic guests last year. Currently, Dunkin' Brands holds a Zacks Rank #3 (Hold).
 

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

Learn more

Start for as little as $4.50 per trade.

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
BITAUTO HOLD BITA 35.33 +14.82%
ANI PHARMACE ANIP 24.79 +14.66%
E HOUSECHINA EJ 10.99 +9.24%
CANADIAN SOL CSIQ 26.97 +7.15%
INTERNATIONA ICAGY 33.30 +5.38%