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j2 Global Inc. (JCOM - Analyst Report), a leading provider of unified messaging capabilities, is continuing with its buying spree as its subsidiary Ziff Davis Inc. announced the acquisition of NetShelter from inPowered. NetShelter is the biggest technology related publisher, dedicated to consumer electronics, computing and mobile communication domain.

Notably, NetShelter has over 150 consumer and business tech sites including the very popular that provides reviews related to Google Inc.’s Android OS (Operating System) and that collects news related to Apple Inc.’s (AAPL - Analyst Report). The sites generally create 40,000 articles per month and nearly 16 billion ad impressions every year.

j2 Global possesses a global network of publishing partners and delivers local content in 10 languages across 40 different countries. According to ComScore, combining Ziff Davis’ technology sites like, and with Netshelter’s sites will make it the largest media publisher in the technology space.

This is the fourth acquisition by j2 Global in the last four months after it acquired IGN Entertainment from News Corporation (NWSA - Analyst Report) in February, MetroFax Inc. in March and Netherland-based Backup Connect BV in Apr 2013.

Significantly enough in Nov last year j2 Global acquired privately-held digital media company, Ziff Davis Inc. for a total consideration of about $167 million. Delaware-based j2 Global believes that the combined portfolio of the acquired assets will create a very powerful content producing company and thereby allowing its marketers to address a larger group of audience.

j2 Global exited the first quarter of 2013 with a strong cash position of $310.1 million and revenues of $113.6 million, up 31.0% year over year.  Although j2 Global has not divulged any financial terms of the NetShelter transaction, it believes that the acquisitions will not have any material impact upon its operations.

We believe that this is a strategic acquisition by j2 Global, aiming the young tech-friendly customers, which in turn will meet the advertiser’s target of getting a desired viewer base of substantial size.

Currently, JCOM carries a Zacks Rank #3 (Hold).

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