Founded in 1973 and headquartered in Goleta, California, Deckers Outdoor Corporation is a leading designer, producer and brand manager of innovative, niche footwear and accessories developed for outdoor sports and other lifestyle-related activities. The company sells products primarily under five proprietary brands — UGG, HOKA, Teva, Sanuk and Other brands (mainly comprised of Koolaburra).

Its products are sold through specialty domestic retailers, international distributors and directly to end-users through its websites and catalogs. The company sells directly to global consumers through the Direct-to-Consumer (DTC) channel, which is comprised of e-commerce websites and retail stores. The brands are sold worldwide, including in the United States, Canada, Europe, Asia-Pacific and Latin America.

The UGG brand (68.7% of Q3 fiscal 2024 total revenues) has proven to be a highly resilient line of premium footwear, apparel and accessories with expanded product offerings. The company intends to continue diversifying the brand to drive year-round product sales through the expansion of women’s spring and summer footwear, men’s products and apparel, home goods and accessories.

The HOKA brand (27.5% of Q3 fiscal 2024 total revenues) is an authentic, premium line of year-round performance footwear, apparel and accessories.

The Teva brand’s product line (1.6% of Q3 fiscal 2024 total revenues) includes a range of performance, casual, footwear and trail lifestyle products.

The Sanuk brand (0.3% of Q3 fiscal 2024 total revenues) has manifested into a lifestyle brand with a presence in the relaxed casual shoe and sandal categories.

The company's Other brands (1.9% of Q3 fiscal 2024 total revenues) is a casual footwear fashion line using sheepskin and other plush materials.

During October 2023, Deckers announced that it intends to divest the Sanuk brand.

(Notes: Zacks identifies fiscal years by the month in which the fiscal year ends, while DECK identifies its fiscal year by the calendar year in which it begins; so comparable figures for any given fiscal year, as published by DECK, will refer to this same fiscal year as being the year before the same year, as identified by Zacks.)