Hibbett, Inc., earlier known as Hibbett Sports, Inc, has evolved its offerings from sports goods to an athletic-inspired fashion focused assortment. The company’s new corporate identity better reflects such transition and also highlights its consumer-centric Toe-to-Head focus that caters to trending footwear as well as establishes cross-category connectivity with apparel and accessory offerings. The company provides products for individual as well as team sports across stores and online. It emphasizes on providing a compelling collection of athletic-inspired fashion footwear, apparel and accessories.

Founded in 1945, the company caters to small counties with the population ranging from 25,000-75,000 markets across the country. The company operates predominantly in the South, Southwest, Mid-Atlantic and Midwest regions of the United States. As of Feb 3, 2024, it had 1,169 stores across 36 states.

Hibbett’s merchandising strategy is to provide high-quality assortment, including footwear, apparel, accessories and athletic equipment at competitive prices in convenient locations. Hibbett stores have access to coveted footwear, apparel and equipment from popular brands such as Nike, Under Armour and Adidas. The company also distributes through its distribution center located in Birmingham, AL. Hibbett operates under the following store banners:

Hibbett Sports: The flagship format is located either in strip centers anchored by a Wal-Mart store or in enclosed malls. These stores, having average of roughly 5,700 square feet, offer branded merchandise along with localized apparel and accessories.

City Gear: Hibbett acquired 136 City Gear stores in November 2018. Located in strip centers store or in enclosed malls, these stores average about 5,000 square feet.

Sports Additions (SA): These are small, mall-based stores, primarily focusing on athletic footwear. These stores average approximately 2,500 square feet.

Team: In December 2017, Hibbett divested a portion of the assets and ceased the operations of Hibbett Team Sales, Inc., its wholly-owned subsidiary. The business was a supplier of customized athletic apparel, equipment and footwear, primarily to school athletic programs in Alabama and parts of Georgia, Florida and Mississippi.