Based in Irving, TX, The Michaels Companies, Inc. is one of the leading arts and crafts specialty retailers in North America on the basis of store count. The company provides materials, project ideas and education for creative activities. It delivered $5,072 million in sales in fiscal 2019.
The company’s stores offer stock-keeping units (SKUs) in arts, crafts, floral, framing, home decor and seasonal merchandise, and do-it-yourself home decorator. It produces exclusive private brands, which include Recollections, Studio Decor, Bead Landing, Creatology, Ashland, Celebrate It, ArtMinds, Artist’s Loft, Craft Smart, Loops & Threads, Make Market, Imagin8, and Sticky Sticks, among others. Michaels’ private brands contributed about 60% to net sales in fiscal 2019.
Its crafting classes, store events, store displays, mobile applications and online videos, offer an omni-channel shopping experience that can inspire creativity and build confidence in customers’ artistic abilities.
Additionally, the company has partnerships with popular brands such as Crayola, Elmer’s and Cricut. It also owns Artistree, a producer of top-quality custom and framing merchandise; and Darice which is a premier wholesale distributor in the craft, gift and decor industry.
As of Oct 31, 2020, Michaels operated 1,272 Michaels stores across 49 states and Canada. Further, the company serves through various digital platforms, namely, Michaels.com, Canada.michaels.com, ConsumerCrafts.com, Darice.com, AaronBrothers.com and the Michaels app.
In March 2018, Michaels decided to close all of its Aaron Brothers stores. In January 2019, it closed all 36 of Pat Catan’s stores.