Zumiez Inc. is one of the leading global lifestyle retailers. The company through its distinctive brand offering and diverse product selection has carved a niche in the rapid changing apparel industry. With the evolvement of consumer shopping behavior, it has been making significant investments to integrate the digital and physical channels to provide a seamless shopping experience.
The company is a specialty retailer for a range of apparel, footwear and accessories. Its stores also feature a range of hardgoods for youngsters, which include items like snowboards, skateboards, bindings and other equipment.
The company operates under the banners of Zumiez, Fast Times and Blue Tomato. Notably, Zumiez had acquired Blue Tomato and Fast Times in 2012 and 2016, respectively. While Blue Tomato is one of the leading European specialty retailers of apparel, footwear, accessories and hardgoods, Fast Times is an Australian specialty retailer of skateboards, hardware, apparel and footwear. Zumiez also operates through e-commerce platforms, zumiez.com, zumiez.ca, blue-tomato.com and fasttimes.com.au.
The company’s selling platforms are presented in such a manner that it appeals to the young generation and also adequately reflects changing trends in fashion, music, art, culture, sports, streetwear and other unique lifestyles. Its stores are strategically located near busy areas such as malls, food courts, movie theatres, music/game stores and other popular hang-out destinations. Moreover, its STASH loyalty program helps increase brand engagement and enhance brand creditability.
As of Nov 26, 2022, Zumiez operated 763 stores, including 615 in the United States, 52 in Canada, 75 in Europe and 21 in Australia.