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KISS: Keep It Simple Steve

Investors get far too wound up with the full cornucopia of economic data points and technical indicators when discussing the future direction of the market. However, most of the time it is really quite simple.

Just consider this.

The consumer makes up 2/3rds of the US economy and the consumer has an itchy trigger finger to spend money. That's because unemployment is near record lows...and Consumer Sentiment spiked last week...and Redbook weekly retail sales report came in at +3.2% year over year growth (the best reading since December 2015).

This fundamental economic strength explains why any correction will likely be shallow and short lived. And this explains why you should keep adding Zacks #1 Ranked stocks to your portfolio.


Steve Reitmeister

Executive Vice President, Zacks Investment Research


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