The Big Bad Bear Market

Investors Fear the Big Bad Bear Market with Good Reason

Advertorial | By Kevin Cook

Chicago—Since the middle of July this year, the S&P 500 index has dropped 12% before rebounding slightly. At the same time, the VIX volatility index has suddenly spiked up from the staid 16 point range to over 30 points. So we’re definitely in a sudden correction, maybe heading into a bear market?

It’s no big surprise that individual investors are concerned that the next bear market is right around the corner!

The average bull market lasts for 63 months. The current bull market is 77 months in—long passed that average boom period. Put together, investors recognize they’re living on borrowed time. Their worry is justifiable considering that stocks typically decline 30-40% during bear markets and the last one plunged a devastating 58%. Losses like that are hard to forget.

Fear of experiencing the same kinds of losses can drive investors to make bad decisions. People find themselves being led by their emotions and panic leads to knee-jerk reactions. But there is something investors can do to mitigate their fear and decrease the probability of tanking their portfolio.

Knowledge Leads to Decisive Action

When investors are armed with information, they come to understand they can use strategies to avoid losses and actually make profits during the next market decline. They will also be prepared to spot the signs that signal the next bull and when to switch gears for the ride back up.

Even though the bear is not here yet, there are four critical things investors need to know that will help them act decisively and confidently during the next bear market. And as the Senior Stock Strategist at Zacks Investment Research, I reveal them in this Special Report: Zacks’ Bear Market Game Plan.

Get your Bear Market Game Plan today absolutely free.

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Also Free: 220 Stocks to Sell

Don’t miss out on this list of Zacks Rank #5 (Strong Sell) stocks. Make sure no stock you own or are considering is on this list. Historically, it performs 4 times worse than the market. provides investment resources and informs you of these resources, which you may choose to use in making your own investment decisions. Zacks is providing information on this resource to you subject to the Zacks "Terms and Conditions of Service" disclaimer.

Individual results may vary. Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit for information about the performance numbers displayed above.


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