For Immediate Release
Chicago, IL – June 24, 2013 – Today, Zacks Equity Research discusses the U.S. Consumer Staples, including Procter & Gamble Co ((PG - Analyst Report) -Free Report), The Hershey Co. (HSY - Analyst Report) -Free Report), PepsiCo Inc ((PEP - Analyst Report) -Free Report) and Molson Coors Brewing Co ((TAP - Analyst Report) -Free Report).
Industry: Consumer Staples
Consumer product companies regularly need to innovate and upgrade their brands to boost consumer confidence and create differentiated value propositions for their customers in order to remain successful.
A consumer product giant Procter & Gamble Co ((PG - Analyst Report) -Free Report) has a strong tradition of not only introducing blockbuster products but also of creating new categories. The company has consistently increased market share in fast growing businesses over the years through innovation and new product launches. Through its game-changing new products like Daz automatic detergent and concentrated liquid detergent, P&G was able to capture a strong market share in U.K. in the laundry category in 2011.
Similarly, Head & Shoulders has transformed itself from merely being a North American brand to the largest shampoo brand in the world due to the company’s marketing efforts and product innovation. In 2012, P&G invested around $2 billion in innovation. It intends to expand its innovation and marketing strategies to more categories, geographies and channels, thus boosting top- and bottom-line growth.
Chocolate maker The Hershey Co. (HSY - Analyst Report) -Free Report) regularly innovates in its core brands to meet consumer needs that are not addressed by its current portfolio. Some successful product innovations in recent years include Reese's Minis, Hershey's Drops and Rolo minis. Some new products lined up for 2013 include Kit Kat Minis (Jun 2013), Twizzlers Bites, Jolly Ranchers Bites, Kisses Deluxe, Hershey's Mais and many more. The company also has products planned for some international markets like China, Mexico and Brazil in 2013.
Beverage company PepsiCo Inc ((PEP - Analyst Report) -Free Report) regularly creates new flavors of existing products alongside maintaining a robust pipeline of new products. The company also invests aggressively in new packaging to shift consumers to more profitable purchases. PepsiCo’s popular innovations at the premium end include Quaker Real Medleys hot cereals, Stacy's Gingerbread and Stacy's Cocoa and Lay's Stax potato chips. The new products are expected to boost revenue growth and also enable increased price realization in the long run.
Global brewer Molson Coors Brewing Co ((TAP - Analyst Report) -Free Report) introduced several beer brands in 2012 to ensure variety. New brands like Rickard's Cardigan and Oakhouse in the above-premium portfolio were launched in Canada. New varieties of beer brand Leinenkugel were rolled out in the U.S. under the Lemon Berry Shandy and Batch 19 brands.
Most recently, the company launched a non-beer drink, Molson Canadian Cider, made from apples. Cider will form a part of the popular Canadian beer brand Molson Canadian. Molson Coors has plans to roll out beer brands like Apple Ale and Third Shift brands under Redd's beer brand in 2013 in the U.S. These brands are strengthening the company’s portfolio and also adding to its market share.
Zacks.com is a property of Zacks Investment Research, Inc., which was formed in 1978. The later formation of the Zacks Rank, a proprietary stock picking system; continues to outperform the market by nearly a 3 to 1 margin. The best way to unlock the profitable stock recommendations and market insights of Zacks Investment Research is through our free daily email newsletter; Profit from the Pros. In short, it's your steady flow of Profitable ideas GUARANTEED to be worth your time! Click here for your free subscription to Profit from the Pros.
Get the full Report on PG - FREE
Get the full Report on (HSY - Analyst Report) - FREE
Get the full Report on PEP - FREE
Get the full Report on TAP - FREE
Follow us on Twitter: http://twitter.com/zacksresearch
Join us on Facebook: http://www.facebook.com/home.php#/pages/Zacks-Investment-Research/57553657748?ref=ts
Zacks Investment Research is under common control with affiliated entities (including a broker-dealer and an investment adviser), which may engage in transactions involving the foregoing securities for the clients of such affiliates.
Zacks Investment Research
800-767-3771 ext. 9339
Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance for information about the performance numbers displayed in this press release.