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Kimberly-Clark Boosts GoodNites Brand

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Kimberly-Clark Corporation’s (KMB - Free Report) GoodNites brand recently came up with a new design for GoodNites Underwear, which was developed for helping manage bedwetting issues faced by kids.

Other than GoodNites Underwear, the GoodNites brand also offers disposable bed mats to meet personal bedwetting needs. The GoodNites Bed Mats were declared ‘Product of the Year’ for providing children and their moms an alternative choice to manage bedwetting.

Other than GoodNites, other Kimberly-Clark brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend hold leading positions in several consumer product categories including diapers, paper goods, health care products, and female personal care in more than 80 countries. Moreover, Kimberly-Clark focuses on improving its products through innovation in order to remain competitive and drive growth.

Kimberly-Clark is also well-positioned overseas and derives almost half of its revenues from outside U.S. markets. The company has been investing in key emerging markets through K-C International (‘KCI’), which includes businesses in Asia, Latin America, the Middle East, Eastern Europe and Africa, with a particular emphasis on China, Brazil, India and Russia.

Moreover, we are optimistic about the company’s restructuring program as it will improve underlying profitability and return on invested capital of its consumer tissue and K-C Professional segments, which have been facing declining profits for many years. Further, management’s initiatives to control costs through its FORCE program bode well for future operating performance.

Further, the company has plans to divest some lower-margin businesses in certain markets, mostly in the consumer tissue segment, in order to improve underlying profitability and focus its resources on its strongest markets and growth opportunities.

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