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Key Personnel Changes in WPP's Ogilvy

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Ogilvy CommonHealth Worldwide, a subsidiary of WPP plc. , recently promoted four of its employees in their New York and New Jersey offices.

After a year’s stint with Ogilvy CommonHealth, Mindy Price has been promoted from group planning director to the head of planning at Ogilvy’s office in New York. Price will pilot insights-gathering initiatives to facilitate clients to better understand their target audience. She will also be responsible for building creative strategies and working closely with the team to translate insights into brand storytelling.

Along with Price, Brian Drown, Kathryn Del Re and Jennifer Cohen have been upgraded in their positions. Drown has been promoted from account executive for the group to a senior account executive at Ogilvy CommonHealth Medical Marketing. The new role will entail Drown to manage and deliver new individual client project assignments and act as a link between the creative team and clients. Drown has served the company for five years.

Ogilvy CommonHeath Medical Marketing has promoted Del Re from account coordinator to assistant account executive. Del Re will primarily be responsible for client relations, overseeing medical and regulatory submissions, managing project timelines and budgets as well as conducting competitive audits and analyses.

Cohen, on the other hand, has been promoted as the copywriter from assistant copywriter in Ogilvy CommonHealth's creative department. Cohen will now create content for professional and consumer-facing digital and print tactics.

Ogilvy CommonHealth Worldwide provides marketing services such as brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics as well as media planning and buying in healthcare communications.

WPP, the parent company of Ogilvy, offers a host of advertising and marketing services including advertising and media investment management; consumer insight; public relations and public affairs; direct and digital promotion as well as relationship marketing.  The primary focus of the company is to grow its revenues and gross margin at a faster rate than the industry average. Going forward, WPP expects to achieve a leading position in new markets, new media, and consumer insight.

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