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Bet on Best Buy as it Hits New High

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Shares of Best Buy Co., Inc. (BBY - Free Report) surged to attain a new 52-week high of $39.07 on Sep 16, 2013, before closing at $38.32. Shares of this Zacks Rank #2 (Buy) stock have amassed a year-to-date return of roughly 231%.

Based on the current price, this online and brick and mortar electronic retailer is 6.6% above the Zacks Consensus average analyst price target of $35.94. The company currently trades at a forward P/E of 15.90x, a discount of 1.7% to the peer group average of 16.17x.

Best Buy is undergoing a turnaround program including the price match policy, multi-channel strategy, multi-year cost reduction program and closing of some big box stores. Best Buy, in second-quarter fiscal 2014, has successfully lowered its cost by $65 million, thereby bringing the total reduction to $390 million out of $725 million targeted from the North American business.

Management is undertaking a competitive pricing strategy and making investments in areas such as online, mobile, the multi-channel approach, optimum utilization of floor area and refurbishment of its website ( functionality. Best Buy also initiated “buy online - ship from store” endeavors in 50 outlets.

Best Buy’s online sales performance remains a positive. Domestic online sales came in at $477 million, while comparable online sales jumped 10.5%. We believe that the company is leaving no stone unturned in wooing consumers and capturing incremental revenue, as evident from its strategic initiative of opening "Samsung Experience Shops" within its stores.

It also entered into a similar agreement with Microsoft Corp. (MSFT - Free Report) to roll out “Windows Store” across its 500 outlets in the U.S. with an additional 100 in Canada. For Best Buy, the deal adds more compelling products to its portfolio to better compete against discount giants such as Wal-Mart Stores Inc. (WMT - Free Report) and online retailers like Inc. (AMZN - Free Report) .

Best Buy also completed the divestiture of its 50% stake in Best Buy Europe to Carphone Warehouse Group, the joint venture partner in the same. The move would facilitate the company to concentrate more on its U.S. operations. We believe that the step to offload its stake in Best Buy Europe would augment its return on capital employed.

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