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The Procter & Gamble Company

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P&G shares have underperformed the Zacks categorized Soap & Cleaning Preparations industry so far this year. The company has been struggling over the past few quarters to boost sales significantly. Major foreign exchange headwind, weak volumes, divestitures and slowing market growth have been hurting sales. Soft consumer spending environment in developed markets also adds to the worries. That said, P&G is known for its strong brand recognition, diversified portfolio, impressive product development capabilities and marketing prowess as well as strong cash flow productivity. the company is investing in its brands and products as well as redesigning the supply chain to improve productivity and organic growth. Importantly, its productivity improvements and aggressive cost-saving efforts have consistently improved margins with the trend expected to continue in future quarters.

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