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EA Launches FIFA 14 in North America

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Electronic Arts’s (EA - Free Report) much anticipated soccer game EA SPORTS FIFA 14 is now available in retail stores throughout North America. The game is expected to release worldwide later this week.

The demo version of the game has already been played by 5 million fans. It has received 32 review scores, wherein reviewers have given it a score of 9 out of 10 or higher and five perfect scores. The Xbox Magazine (USA) gave FIFA14 the Editor’s Choice Award and went on to call it “bigger, bolder and better than its previous edition.”

This apart, EA also launched a mobile version of FIFA 14 available for free download on iPhone, iPad and iPod touch and Android devices. It features new touch controls, which make it easier for players to tap the screen to select players, pass or defend, and swipe to shoot. The free downloadable version of FIFA 14is available on App Store and Google Play.

The gaming industry has witnessed some good releases over the last two months. EA’s August release Madden NFL 25 was the top-selling game in the month, pushing its other game NCAA Football 14 to the #7 place. Saints Row IV from Deep Silver claimed the #2 spot and pushed Microsoft’s (MSFT - Free Report) Minecraft to #5. Disney Interactive’s Disney Infinity claimed the #3 position.

Further, game developers such as EA and Activision Blizzard (ATVI - Free Report) are actively using the digital distribution platform to provide additional downloadable contents (DLCs) for popular titles such as Battlefield and Call of Duty, which we believe will be the case for FIFA 14 as well. This will further boost revenues from DLCs going forward.

Among the traditional gaming companies, we believe that EA, Activision and Take-Two Interactive (TTWO - Free Report) have strong growth opportunities in the near term due to their strong and innovative product pipeline.

Moreover, the appointment of a new CEO, an innovative product pipeline, higher consumer spending due to the upcoming holiday season, launch of new consoles and its strength in digital gaming will drive EA’s stock going forward.

Currently, Electronic Art’s has a Zacks Rank #3 (Hold).

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