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Green Mountain's New Reserve Coffee

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Coffee maker Green Mountain Coffee Roasters Inc. is geared to enhance its portfolio with the recent launch of two special reserve coffee varieties — 100% Kona and Jamaica Blue Mountain. The special reserve varieties will be distributed through retail stores in bags and in Keurig brewers.

Green Mountain Coffee Special Reserve coffees are made by artfully roasting some of the rarest coffee beans in the world. These unique varieties are offered a few times per year and are available while supplies last. The other special reserve coffees offered by GMCR are Colombia Geisha and Costa Rica Finca El Quizarrá White Honey coffee launched in Jul 2013 and Nov 2012, respectively.

Grown under specific conditions, Kona and Jamaican coffee are already popular among coffee lovers for its rich flavor and aroma.

GreenMountain boasts the use of best quality 100% Fair Trade Certified Arabica coffee which is procured directly from farmers. This ensures that the farmers get Fair Trade minimum price and an additional premium for certified organic products. The company is assured of high-quality coffee at lower price with no middleman involved.

Both coffee varieties will be sold in the retail stores of Bed Bath & Beyond Inc. (BBBY - Free Report) . They will also be sold online at the company’s site. While the 16 count K-cups come for $32.99, both online and in-store, whole bean bags will be sold through the Green Mountain Coffee website for $24.99.

GMCR’s continuous efforts to increase brand investments and product innovations are contributing to earnings growth. Moreover, Green Mountain aims to achieve double-digit growth in annual revenues and earnings growth in the mid-teens over the long term.

The strong momentum of its business led Green Mountain, which carries a Zacks #3 (Hold), to raise the earnings outlook for fiscal 2013 during its third . The company expects adjusted earnings per share in the range of $3.19 to $3.24, up from the prior guidance of $3.05 to $3.15, representing a solid growth rate of 37% to 39% from the year-ago results.

Apart from launching innovative products, Green Mountain, which specializes in single-cup brewing technology, is upgrading its Keurig brewing system to attract customers in the face of increasing competition from new entrants like Starbucks Corp (SBUX - Free Report) .

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