Tesla Motors, Inc.’s (TSLA - Analyst Report) Model S led the scoreboard in a consumer satisfaction survey by the Consumer Reports magazine. This came as a respite from the recent onslaught of bad news. The electric sports sedan scored 99 out of 100, which is the highest in the last few years.
Tesla’s score surpassed Porsche Boxster, which stood second with a score of 95. The Porsche 911 and General Motors Company’s (GM - Analyst Report) Chevrolet Volt were tied at the third spot with a score of 91. Meanwhile, Volkswagen AG’s (VLKAY - Snapshot Report) Audi brand had the highest number of high-scoring cars compared to other luxury brand. The Audi A6 was the best scoring Audi car.
The results are based on the response of 350,000 Consumer Reports subscribers who own a car. More than 600 of them were owners of the 2012 or 2013 versions of Model S. The survey enquired whether the owners were ready to make a repeat purchase of the car they own.
However, the survey was carried out before the three Model S fires. Thus, it does not consider the impact of the mishap on the consumers’ mindset.
Tesla’s Model S scores high on product design, performance and practicality. According to the magazine, cars that are fun to drive and environment friendly tend to receive high scores. Fuel economy, technological superiority and luxury also affect the ratings.
Tesla currently retains a Zacks Rank #3 (Hold). Investors interested in the automobile industry should consider Ford Motor Co. (F - Analyst Report) , which carries a Zacks Rank #1 (Strong Buy).