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Tale of the Tape

Zacks Equity Research

Investors are betting against The Bon-Ton Stores, Inc. (BONT), Should You?

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Many investors appear to be quite bearish The Bon-Ton Stores, Inc. (BONT) especially if you look at the percentage of the float that is sold short for this stock. Currently, 28.1% of the float is sold short, suggesting an extreme level of bearishness for BONT.

However, it is worth noting that earnings estimates have actually been moving higher for the company, despite the pessimism. Thanks to these rising estimates, we actually have a Zacks Rank #1 (Strong Buy) on BONT, so we clearly don’t believe in the negativity surrounding this firm, and are instead looking for shares of BONT to move higher in the weeks ahead.

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