Back to top

Diageo to Launch Rare Whiskeys

Read MoreHide Full Article

Leading brewer Diageo plc (DEO - Free Report) has launched Orphan Barrel Whiskey Distilling Company to tap into the growing base of whiskey lovers. The company, headquartered in Tullahoma, TN, is committed to source rare and old whiskeys from distilleries around the world.

Orphan Barrel Whiskey has come up with two variants of old whiskey — 20-year-old Barterhouse Whiskey and 26-year-aged Old Blowhard Whiskey. These limited-supply whiskies, sourced from the Stitzel-Weller facility in Louisville, KY, are scheduled to hit the shelves at select locations in March this year.

Barterhouse Whiskey with subtle roasted grain, charred oak and brown sugar flavors has been priced at $75. On the other hand, Old Blowhard Whiskey, flavored with smoke, honey and orange peel, has been priced at $150. Both the variants have been bottled at Tullahoma.

Diageo released the first-half 2014 earnings in Jan 2014. The U.K.-based brewer’s earnings in the first half of fiscal 2014 went up 4% y/y on a local currency basis to 62.6 pence (99.2 cents* per share) from 60.2 pence (95.9 cents** per share).

The increase in profit was the result of strong organic growth of Diageo’s strategic brands. Increasing reach to the burgeoning middle class coupled with fast penetration into emerging markets also contributed to the positive results.

The Zacks Rank #3 (Hold) stock is one of the top players in the whiskey category. The company also commands a leading position both in the beer and vodka markets with a strong portfolio of globally recognized flagship brands, including Smirnoff, Johnnie Walker, Captain Morgan, Bailey's and Guinness. Diageo betters its products through continuous innovations.

Another better-ranked stock in the same sector is Constellation Brands Inc. (STZ - Free Report) sporting a Zacks Rank #1 (Strong Buy). Other stocks in the consumer staples sector worth considering are Diamond Foods Inc. and The Hain Celestial Group Inc. (HAIN - Free Report) . Both the stocks carry a Zacks Rank #2 (Buy).

*£1=$1.58444 (average price of the half year ended December 31, 2013).

**£1=$1.59292 (average price of the half year ended Dec 31, 2012)

In-Depth Zacks Research for the Tickers Above

Normally $25 each - click below to receive one report FREE:

Constellation Brands Inc (STZ) - free report >>

Diageo plc (DEO) - free report >>

The Hain Celestial Group, Inc. (HAIN) - free report >>

More from Zacks Analyst Blog

You May Like