In a bid to adapt to the changing consumer demand, hamburger chain Burger King Worldwide is including its low-calorie french fries — Satisfries — to kids’ combination meals. Satisfries, launched in Sep 2013, reportedly contains 30% fewer calories than regular french fries. With the latest addition, the kids’ combination meal will now include a hamburger, cheeseburger or chicken nuggets served with a drink, apple slices or a serving of Satisfries.
Since its launch, the crinkle-cut, low-calorie range of french fries has been a major success. Therefore, we believe this initiative will enable the hamburger giant to tap in on the popularity of the low-calorie product both among kids and adults.
Lately, U.S. eateries are serving a healthier menu, to cater to consumer preferences for fresh, organic, nutritious and low-calorie food. Rising health concerns and increasing awareness about obesity and related diseases have led to the shift in consumer preference toward healthy and low-carbohydrate products.
In such a scenario, declining consumption of french fries had prompted frozen potato suppliers to work on techniques to lower calories and fat content in their products. Therefore, in order to boost its key french fries business, Burger King worked with McCain Foods — its french fry supplier — to make the lower-calorie fries.
The low-calorie diet consciousness sweeping across the U.S. has also prompted some restaurant chains to offer gluten-free (wheat-free) products. Though not exactly lower in calories, these food items do provide alternative choices for people with dietary restrictions.
Such restaurant chains include Domino's Pizza Inc. (DPZ - Free Report) , which offers gluten-free crusts, and Dunkin’ Donuts owned by Dunkin' Brands Group Inc. (DNKN - Free Report) offering gluten-free pastries in some markets.
Burger King currently carries a Zacks Rank #2 (Buy). Another stock in the same sector that can be considered is Brinker International, Inc. (EAT - Free Report) , which carries the same Zacks Rank as Burger King.