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The Coca-Cola Company

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Coca-Cola’s increased marketing investments are driving volume growth in stable markets like North America. Moreover, the company is on track to achieve total annualized productivity saving target of approximately $3.8 billion by 2019 from the initiatives implemented under this program since its beginning. Also, Coca-Cola’s new revenue platforms should drive growth over the long term. However, Coca-Cola’s sales are getting affected by declining demand in certain emerging and developing markets and shift in consumer preference. Also, severe macroeconomic challenges in certain international markets have impacted results for the cola giant, which generates about half of its sales abroad. Moreover, shares of Coca-Cola underperformed its industry since the beginning of the year.


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