In an effort to capitalize on the demand for hotels in China, Hyatt Hotels Corporation (H - Free Report) announced a number of Hyatt Place and Hyatt House projects in the country. With the introduction of these brands, Hyatt will have six of its nine brands operating in China.
Hyatt Place — a chic service brand of the Chicago-based hotelier — provides a stylish, comfortable and seamless experience. On the other hand, Hyatt House is an extended-stay brand, offering a contemporary experience with casual home comforts.
The company’s strategic decision to expand the Hyatt Place and Hyatt House brands comes after the scheduled debut of a Hyatt Place hotel in May, this year, in Shenzhen. Christened Hyatt Place Shenzhen, Dongmen, the hotel will be the first Hyatt Place-branded hotel in the Asia Pacific region.
The hotel marks a landmark step toward Hyatt’s expansion of the Hyatt Place brand outside the U.S. Notably, in 2012, the first Hyatt Place property outside the United States opened in Costa Rica.
Ever since, the hotel chain has been actively expanding its Hyatt Place brand overseas. Currently, the brand operates in several locations like Armenia, Costa Rica, India, Mexico, Puerto Rico and the Netherlands.
With the recovery in global tourism industry, the country is poised to become the world’s largest travel destination by 2020. In order to tap this attractive business opportunity, Hyatt is venturing into various untapped but economically viable Chinese cities. Presently, more than 20 Hyatt Place and Hyatt House projects are being developed in China.
China has emerged as one of the largest and most dynamic markets for hoteliers like Starwood Hotels & Resorts Worldwide Inc. , Marriott International Inc. (MAR - Free Report) and Intercontinental Hotels Group plc (IHG - Free Report) .
Hyatt Hotels, currently, carries a Zacks Rank #3 (Hold).