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Monster Beverage Corporation

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Monster Beverage's shares outperformed its industry so far this year. The company regularly introduces new flavors of existing products, while removing non-performing products. It has several new products lined up for the remaining of 2017 which is expected to boost sales. The company successfully launched or transitioned Monster Energy Drinks to Coca-Cola bottlers in a number of markets and expects further transitions and launches in the second half of the year. However, softness in beverage industry, unfavorable currency translations, higher operating expenses raise concerns.


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