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Guess' Inc.

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Shares of Guess? have outperformed the industry over the past six months, primarily due to better-than-expected second-quarter fiscal 2018 results and its raised view for the fiscal year. The company has been benefiting from increased margins and revenues across most of its segments. Guess? has been mainly gaining from solid sales trends in its Europe and Asia segments, owing to new store openings. Management also remains optimistic about its e-Commerce business that has been improving steadily. The company has been focusing on linking its brick-and-mortar stores, e-Commerce and mobile sales to improve its e-commerce operations. Moreover Guess? has been undertaking cost saving initiatives through improved supply chain management. Nevertheless, the company has been facing macroeconomic challenges in the U.S. and Canada, owing to lower consumer spending and has hence resorted to store closures in these regions.


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